So the game is due in November (likely to tie in with the ATP/WTA Tour Finals, which are in November)…….wouldn’t it make a ton of sense to at least talk about the game during the US Open- the largest even left in the season, the final major of the year and at a time when all eyes are on tennis?
They could literally drop the cover art and the box lines and it would create easy hype. OR even better, they could have had a playable demo during the US Open, which is getting record number of attendees. OR the devs could share a small update on the progress of the game, features, tour structure etc. Even a screenshot of a few key players could get hype buzzing.
Nearly anything could get the ball rolling for promo. The game is literally branded as an official tour title, so imagine missing out of arguably the largest event of the tour season.